Social Ecosystem

We live in a more ‘connected world’, and very few organizations can ignore this growing trend. The Global University Alliance (GUA) is an open group of academics with the ambition to provide both business and academia with state-of-the-art insights into the phenomena of the Social Ecosystem, and the usage of it.

What many organizations are not realizing is that this is not only about a temporary technical shift, nor a business or economic shift. This is more of a humanitarian shift, and that shift affects technology, business and economies. It is a digital mindset revolution that is fundamentally transforming and effecting the way organizations are doing business.

These Social Ecosystem concepts formally represent knowledge as a set of notions within and across various layers, e.g. business, application and technology, and the relationships between those concepts. The research around the Social Ecosystem includes among others (some examples below):

Social Enterprise
Business Model of Social Media
The Organizational Construct of Social Media
Social Networks
Social Media Channels
Social Media touchpoints
Influencer Decision-making Cycle in Social eCommerce
Social Media CRM-Customer Relationship Management
Enable Customer Centricity
Digital mindset
Target Marketing Campaigns with Social Media
The Social Media Information Concept
Customer Profile Data
Social Media & Big Data
Social Media Layered Architecture Way of working
Social Media and BPM
Social Media Flows (process, information
Social Media Decomposition & Composition Method
Social Media benefits
Social Media Notations

With the Social Ecosystem work in the Global University Alliance, we promote a new way of thinking, working and modelling and governance. The Social Ecosystem concepts are built into the different Enterprise Standards and then shared and published as an open standard in the LEADing Practice community. Thereby we enable all organizations to take forward these common best and leading principles to identify, create and realize value.

The Enterprise Semantics research contacts are:

Research Coordinator:
Professor Zakaria Maamar
Zayed University, Dubai, U.A.E.

Global University Alliance Coordinator:
Professor Mark von Rosing
Head of Global University Alliance, Denmark

LEADing Practice Coordinator:
Georg Etzel
LEADing Practice, Co-CEO

The members involved in this work have been a team that includes academics, researchers and analysts:

Business Ontology, Wim Laurier
Enterprise Semantics, Simon Polovina
Business Model, Mark von Rosing
Information Management, Hans Scheruhn
Value & Performance Management, Maria Hove
Enterprise Engineering, Maxim Arzumanyan
Enterprise Modelling, Ulrik Foldager
Measurement & Reporting, Ulrik Foldager
Social Business Process, Zakaria Maamar